Ingredients we’re proud of
Harsh chemicals

Harsh chemicals

Ingredients we don't use Synthetic

What is Harsh chemicals

We view harsh chemicals as any ingredient that is more harmful than it needs to be for humans, animals, or the environment.

What Harsh chemicals does in our products

We believe that if there is a safer, sustainable, and equally effective alternative, harsh chemicals aren’t necessary. Harsh chemicals can cause irritation, redness, dryness, central nervous system disruption, chronic illness, and even cancer. They can also pollute the planet and devastate certain crops due to overharvesting. Some companies choose harsh chemicals because they’re cheaper. Some claim they’re more efficient. We’ve done a lot of testing with our products — which avoid harsh chemicals — and we’ve even come out ahead in independent tests versus the major household brands that use harsh ingredients.[1]

Which products include Harsh chemicals

How Harsh chemicals made

To see the difference, consider sodium lauryl sulfate (SLS). It’s a very common naturally derived surfactant made from plant-based oils. It produces a lot of foam, is an effective cleaner, is very cheap, and is readily available. The problem is that it’s way too powerful for products used on human skin. Nonetheless, many companies put it in their shampoos and body washes even though it can disrupt the stratum corneum layer of skin. This is the layer responsible for hydration, so disrupting it can cause skin irritation, dryness, and redness. Instead, we use coco glycinate. It’s a coconut-based ingredient that produces a lot of foam but doesn’t disrupt that important stratum corneum layer, leaving clean, fresh, and moisturized skin without the irritation.[2] Why don’t other companies do what we’re doing? Because it’s more expensive. Nonetheless, you can find coco glycinate in our natural body wash, natural baby shampoo & body wash, and natural shampoo.

Why we use Harsh chemicals

Here are some other harsh chemicals you won’t find in Puracy products:

  • Sodium Lauryl Sulfate (SLS)
  • Sodium Laureth Sulfate (SLES)
  • Sodium Coco Sulfate (SCS)
  • Ammonium Lauryl Sulfate (ALS)
  • Sodium Pareth Sulfate (SPS)
  • Sodium Dodecyl Sulfate (SDS)
  • Sulfates
  • Parabens
  • Triclosan
  • Phthalates
  • Phosphates
  • Petrochemicals
  • Animal by-products
  • Dyes
  • Optical Brighteners
  • Caustics
  • Ammonia
  • Chlorine Bleach
  • Formaldehyde
  • Monoethanolamine (MEA)
  • Diethanolamine (DEA)
  • Triethanolamine (TEA)
  • Silicones
  • Dimethicone
  • Tree nuts
  • Polyethylene Glycol (PEG)
  • Boric Acid
  • Formic Acid
  • Methylisothiazolinone (MIT)
  • Methylchloroisothiazolinone (MCT)
Derived from harsh chemicals
Harsh chemicals is derived from harsh chemicals